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March 6, 2008
By: TOM BRANNA
Editor
Estée Lauder subsidiary BeautyBank plans to launch a first-to-market beauty brand specifically developed for HSN and HSN.com. According to the company, the venture is the first of its kind between a prestige beauty company and a television retail destination. The brand is expected to launch on HSN in July 2008. BeautyBank, launched in 2004, is the entrepreneurial arm of The Estée Lauder Companies. The first venture for BeautyBank was the strategic alliance to create a cosmetics department f...
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